Two of Lipsluts top selling lipsticks // Katy Temple

By: Katy Temple Features Editor.

You’d never think of cosmetics going handinhand with politics; but as young people become more and more politically and socially active, the cosmetic industry strives to keep up. While some companies are still butchering shade ranges and releasing a different variation of the same eyeshadow palette, indie companies are taking unprecedented political stances and catering to those of us who love mixing beauty with action.

Nasty Woman Cosmetics, founded by Gina Keller in 2017, labels themselves as a “socially minded” cosmetics company. They dedicate their work and success to advancing women’s rights, and more specifically, Emily’s List – a political committee working towards getting progressive women elected into government.

Nasty Woman’s line includes four different lip products: two glosses and two liquid lipsticks, all sporting “She Persisted” printed on the tubes. The phrase has been adopted by the feminist movement when Senator Elizabeth Warren was prevented by the US Senate from voicing her concerns with the confirmation of Jeff Sessions as Attorney General in 2017.

The company also produces “It’s a Nasty World”, a blog that profiles women running for office, gives updates on what’s happening in the Supreme Court, recommends reliable news sources, and provides readers with a well rounded feminist repertoire of writing.

Another company on the forefront of this movement is Lipslut Cosmetics. Founded by a team of young women in Los Angeles prior to the 106 election, the Lipslut cosmetics team describes their company as, “middle finger to the current sociopolitical landscape and practices found in the cosmetics industry”. Their most popular product by far is their rose-colored liquid lipstick with the shade name “F*ck Trump”. Coming in close behind are the shades, “F*ck Hollywood” inspired by the Me Too movement, and “Leftylibglobalistsantifacommiesocialisthollyweirdopigs”. Yes, that’s a real shade name, and it came from a lovely email written by a woman named Kim, who used that exact word (phrase? sentence?) with that exact spelling and lack of spacing to try to insult Lipslut and what they stand for. With each purchase, Lipslut donates at least 50% of the proceeds to a civil rights organization targeted by the Trump administration, or an anti-sexual assault organization.

Not only do these products help initiate real change in the world, but they’re actually really good products too. Supporting a cause is just that much better when you look good doing it. People have finally realized they can and should care about beauty while still caring about politics. Beauty trends may come and go, but the need for change isn’t on it’s way out.

Imagine if companies like Estee Lauder or L’Oreal cared half as much as Lipslut and Nasty Woman do. The beauty industry is huge, and it has the money and power to insinuate real change if they put the effort in. Consumers are tired of supporting multi-billion dollar companies. They’re concerned about the sustainability of their products, weather or not they’re cruelty free and vegan, and if they can have a clean moral conscience when making purchases.

If these companies had the same exposure and household recognition as any brand carried in Sephora, Ulta, or even CVS, it would be impossible for the rest of the country to ignore the impact of something as small as a lipstick could have. Whether that be hundreds of thousands of dollars being donated to Planned Parenthood, or just millions of people saying, “Thanks, it’s called F*ck Trump” when someone compliments their makeup, it’d be impossible to ignore.

Old beauty standards and practices are out, activism is in, and it’s time for that to reflect in our choice of makeup.