If something becomes famous, naturally people are going to come out against it—you know, just to spoil the fun for everyone else, to be the contrarian. However, in the case of Kony 2012 and Invisible Children (IC), the non-government organization or charity, the video is one-sided, ignorant, and unbearably mawkish.

Almost no information was given about Joseph Kony and the Lord’s Resistance Army (LRA) in this video, except for the parts that would benefit as an appeal to emotion. There’s not a single mention of any government involvement, U.S. or Ugandan, the history of the conflict in Uganda, or the non-government organization’s reason for pinning Kony (not President Museveni, whose army, the Uganda People’s Defense Force, is responsible for arguably just as many deaths to the Acholi people); the main thesis is echoed throughout the presentation, which seems to be something to the effect of, “Joseph Kony is a bad person!”

Another problem with the video is that it’s painfully self-centered. Not only do we see clips of the director, Jason Russell’s child and friendship with a young boy from Uganda, but it excludes the very people he claims to be protecting, the Ugandan people. You’d perhaps expect the voices of the Acholi people to be heard—perhaps their opinions of the conflict, where they stand on the Ugandan government tracking down Kony, but instead we hear Russell’s single boastful voice behind clips that work in his favor (especially the ones where thousands of Americans are standing and facing the camera with their Kony 2012 t-shirts, which one would assume was supposed to come off as defiant).

So it comes as no surprise that northern Ugandans couldn’t identify with Kony 2012. In a video posted by Al Jazeera, a village heavily affected by the LRA was shown Russell’s film for the first time (a charity organization was responsible for the screening which IC had no part of, or seemed to have any intention of doing something to that effect), and the audience became so disgruntled, rocks were eventually thrown at the screen.

Invisible Children’s narrow and simplistic overview of the conflict in Uganda has led them to underline Joseph Kony as the face people across the U.S. can take an enthused stand against. Just in Russell’s explanation of Kony to his son in the video, there’s the implication that the conflict merely consists of one villain. And like any superhero fantasy, the villain must be stopped. However Russell views the crisis, the problem isn’t merely everyone taking a blind eye to a war criminal; it’s a false impression he holds and is spreading through a crusade of misinformation and oversimplification.

Certain aspects of the IC campaign have caused critics and journalists to seek possible motives behind their recent project. Financial purposes seem to be arguable considering the campaign’s emphasis on their products and donations, but what of their timing? The violence in northern Uganda is said to have lowered in the past five years since its peak, and now the LRA is located in neighboring countries—the Democratic Republic of the Congo and Sudan. Is this misinformation on IC’s part? If not, why is the emphasis placed within Uganda and aiding its government’s artillery while the LRA immigrates elsewhere?

It’s not yet clear that the people of IC had some sort of vice behind their video. It could be possible that it could’ve been intended as a genuine and informative video, but this doesn’t excuse deluding people into thinking intervention is all that’s necessary to put an end to the Ugandan atrocities. At least there are people who were made aware of an issue not often given the deserved amount of coverage by the mainstream media; let’s just hope people make the effort to find out the facts about it.